As a niche brand in a busy fitness industry it’s important that we stand out in order to share our message. It is not only what we do physically in the studio that is different, it is about presenting exercise from a different perspective and in a unique way that reaches as many people as possible. When Men’s Health approached us to be in the ‘Best Gyms In The World” feature we were made up. At the time this was our first coverage in a mainstream publication and the Men’s Health accolade was certainly another completed goal for us.
