Part of Lift’s vision is to push beyond the training and into the mainstream as an independent lifestyle brand, offering lifestyle products and creative services outside of the studio. With this in mind, certain publications outside of fitness were always in mind and Esquire was one of them. Being covered in detail on this platform was another milestone for us. In this article you will gain insight into Lift’s ethos, our approach to fitness and why Lift is leading the change within the industry.

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