What is Lift?
Lift is many things, and if you spend any time at the studio you will understand that much of the brand ethos extends far beyond the physical act of training.…
A Conversation with Wil Brown
Wil has had some wonderful experiences around the world, training and experiencing some of the best the world of Movement Culture has to offer. Wil has an impressive reading list…
MEN’S HEALTH – ROPE FLOW
We were first introduced to The Way of The Rope in early 2020 at the start of the Pandemic. It quickly became a tool that was used daily in our…
LIFT X FADE II
We have once again teamed up with Australia’s Fade Women to shoot their latest collection. Fade is one of the young Aussie brands redefining the Australian activewear scene and we…
The Planche
We hosted Director Tom Watkins and his creative team for their production a short film about The Planche, featuring Lift freelance coach Denton Conteh. Denton is a master of the…
Lift: Online
Lift: Online evolved over the course of the 2020 Pandemic and it has taken on several forms before arriving to its current format. One of the biggest challenges for us…
The Relaunch
We've been closed, but we've been busy making sure that we return in true Lift fashion, bringing on new elite coaches, expanding our offering and creating beautiful training content. We…
LIFT X FADE
@fade_women www.fadewomen.com @fade_women www.fadewomen.com Client: Fade Women - Australia Creative Direction by Lift Photography by Sam Todd
LIFT X BBSC
BAMBAM Social Club is a lifestyle brand born out of London in 2017. The brain-child of Ben and Martin, the two friends were brought together through a shared passion of…
MEN’S HEALTH – MUSCLE UP
As a new brand in a busy fitness industry it’s important that we stand out. It is not only what we do physically in the studio that is different, it…
