As a new brand in a busy fitness industry it’s important that we stand out. It is not only what we do physically in the studio that is different, it is about presenting exercise from a different perspective and in a unique way that reaches as many people as possible so when Men’s Health approached us to be in the ‘Best Gyms In The World” feature we were made up. At the time this was our first coverage in a mainstream publication and Men’s Health has been a central within mainstream fitness culture for decades.
In the article MH editor Ted Lane sets himself the goal of achieving his first ring muscle up. Check out the full article at www.menshealth.com and see how we approached the task.